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"Zhengzhou made" curtains fly into Europe, occupying over 30% of European market share

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"Zhengzhou made" curtains fly into Europe, occupying over 30% of European market share

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  • Time of issue:2019-11-28 15:11

"Zhengzhou made" curtains fly into Europe, occupying over 30% of European market share

  Zheng Xiaoou started speaking

  "Yueyue Yilian Youmeng, Spring Wind Ten Miles of Tenderness", the famous Northern Song poet Qin Shaoyou described the curtain as a dream. Zheng Xiaoou also said that curtains made in Zhengzhou have now entered the homes of ordinary people in Europe. Today, Zheng Xiaoou tells you slowly how these curtains have changed from traveling west by boat to traveling by Zheng Ou's train, wrapped in the sand of the ancient silk road, and flying on the European land thousands of miles away.

  [Change 1] "Zheng Ou" director reverses business partner "lost and found"

  On February 27, when the reporter Zhang Ningqing, the head of Zhengzhou Mingyang Window Decoration Materials Co., Ltd., was called by a reporter, he was attending an international exhibition of sunshade products in a city in Germany. This is the second professional exhibition he attended this year, and at the Frankfurt exhibition in January this year, the former business partners even offered to "break the mirror and reunite".

  As a company specializing in the production of curtains, their products are exported to Europe, Australia, South Africa and other countries and regions. In August 2013, after the second train of Zheng Ouban was opened, this formerly purely marine export company took the ride of Zheng Ouban.

  According to the data provided by the business sector, "Zhengzhou made" curtains can occupy 30% to 40% of the market share in Europe. Zhang Nianqing's company has been the leader in the European market for more than ten years. In 2013, the company exported more than 5 million curtains. With the opening of Zheng Ouban, their export volume reached 6 million last year.

  [Change 2] "Zheng Ou" becomes a negotiation weight for European merchants

  "Mingyue decorates your windows, you decorate other people's dreams." On the morning of March 1, in the factory area of ​​Zhengzhou Mingyang Window Decoration Materials Co., Ltd., curtains that were larger or smaller or pulled or rolled were in the workers' Gradually shaped. After about 20 days, they will unify the Zheng Ouban to decorate the European dream.

  Lu Zhenqian, director of the company's comprehensive office. Through the color, size and decoration of the curtains, he can recognize at a glance which curtain will eventually flow to which country. The lines are simple, the patterns are concise in German, and the colorful and soft lines are in French ...

  "Zheng Ouban is our killer when negotiating with foreign companies." He said that he used to talk more about product quality with foreign customers, but now he just needs to talk to Zheng Ouban. Previously, the company's products were shipped to Europe through Shanghai, Qingdao, Tianjin and other ports, which took 35 to 50 days before and after. Sometimes when it comes to order adjustments, shipping needs to be carried out in order not to delay the product's shelves in Europe.

  Now, the product takes only half a month before and after taking the Zheng Ouban. Shortening the transportation time by more than 20 days is very appealing to European merchants. They said that reducing inventory holdings and revitalizing funds.

  [Variation 3] Famous curtains seek "Zheng Ou" regulars to "look good"

  In Europe, curtains are not just decorations, they are more daily necessities. Most European buildings have uniform building standards, and the sizes of doors and windows are also uniformly designed. Residents can buy curtains of corresponding types in supermarkets. Lu Zhengan said that their curtains were only hung for a few years or even a few months and were replaced immediately if damaged.

  On March 2nd, the relevant person in charge of Zheng Ouban came to Mingyang Company again to seek longer-term cooperation. Company sources said that in the past, most of them were by sea. After Zheng Ouban started to operate, only shipments to Australia, South Africa and other countries and regions were still on the sea.

  [Zheng Xiaoou speaks prequel]

     On August 28, 2013, the second column of Zheng Ouban was launched. On this train, there is a delicate 20-foot container loaded with 10,000 sets of curtains made in Zhengzhou and heading for Hamburg, Germany. DECORAS.A., A well-known Polish furniture and furnishing company, is an orderer. These curtains will be used in villas and high-end apartments in Poland.

  This is the first cooperation between Zhengzhou curtains and Zheng Ouban. The same car also has outdoor sportswear from Tai'an, Shandong Province. As soon as the combination, it sparked. At present, the "Zhengzhou Department" curtain export mode has been regularized, and the half-month journey has also shortened the distance with European consumers. If you say Yeyueyiyoumeng, this spring breeze from Zhengzhou will be tender for thousands of miles. Reporter Liu Ruichaowen Xu Junwen photography.

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